Your privacy is very important to us when you visit, accordingly, San Pedro Fish Market is committed to protecting the privacy of personal information under its control. This policy covers how San Pedro Fish Market (“SPFM”, “we” or “us”), treats personal information that SPFM collects and receives from customers through its web site at (the “Site”) and in apps and services offered by SPFM, including apps and services that are intended for use on mobile devices (collectively, the “Services”).

Pursuant to SPFM’s terms & conditions (available at, you must be 18 years and older to use this Site or have permission from a legal guardian. Therefore, this policy makes no provision for individuals under 18 years old. This policy does not apply to the practices of third parties that SPFM does not own or control, or individuals that SPFM does not employ or manage.


The information we gather from customers enables us to personalize and improve our services, and to allow our users to set up a user account and make purchases using the Site or using the Services.

We collect the following types of information from our customers:

  • We collect information from you when you register on the Site or for the Services, place an order, enter a contest or sweepstakes, sign up for our newsletter, respond to a survey or communication such as e-mail, or participate in features offered from time to time by SPFM using the Site or the Services.
  • When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information.

We may also automatically collect certain information when you visit, use, or navigate our Site or use the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location data (including that as may be reported by a mobile device when you use our Services), information about how and when you use our Site and Services and other technical information (such as the time you spend using are Site or Services). This information is primarily needed to maintain the security and operation of our Site and Services, and for our internal analytics and reporting purposes. Like many businesses, we may also from time to time collect information through cookies or similar technologies.


We may operate a version of our Site or offer Services specifically designed to work with mobile devices. The mobile website and any of our mobile applications offered as part of the Services may include a feature that uses geographic location data as reported by your mobile device, which we may use, as a means to assist us in fulfilling your order or to provide service to you, to enable features associated with our Services, including (1) location specific personalization, (2) mobile app notifications, and (3) mobile app messaging.


We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, browse the Site, or use certain other Site or Service in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings which are targeted to you.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To administer a contest, promotion, survey or other Site or Service feature.
  • If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, you can opt-out at any time.


We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we use a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above. All purchases made on our site are encrypted with 128 bit SSL security or better.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term “outside parties” does not include SPFM suppliers. It also does not include website hosting partners and other parties who assist us in operating the Site or the Services, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our policies with respect to the Site and Services, or protect ours or others’ rights, property, or safety.


We may amend this privacy policy from time to time. Use of information we collect now is subject to the privacy policy in effect at the time such information is used. If we make changes in the way we use personal information, we will notify you by posting an announcement on our Site or sending you an email. Users are bound by any changes to this privacy policy when using the Site or Services after such changes have been first posted.


By using our Site and Services, you consent to SPFM’s privacy policy.